Author: Tim
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Sustainable Selfridges: Natural Partner for a Material World
Time never stands still for Selfridges. The dawn of every day is reason enough to energise the store with new messages, products and brands to perpetuate its reputation as one of the world’s most exciting retail experiences. When seasonality subsides for a second Selfridges fills the void with self-generated events bringing every aspect of…
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The 7th Joy of a Retail Spring: Grading International Assortments
It used to be one of the great discussion points regarding customer demographics in the early days of international expansion. “Are all customers the same?” Clearly experience and time has shown us that they are not the same – not within a single country and absolutely not internationally. Any retailer expanding to new lands must be aware…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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6th Joy of a Retail Spring – Secrets behind Product Sales
Any good retailer knows from its product sales what its customers’ buy and equally what seems to be impossible to sell to them, but why? Do you know why? Is it simply the wrong product, or perhaps something more subtle in the colour, the size, the style or the taste, or simply something as obvious as the price point?…
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Creating a collaborative “Mind-set” to change retail locations
Who’s the real competitor? Who’s the real enemy? The massive changes that have swept across this land and others, the decimation of high streets, town centres and the taking away of the retail heart of communities, though tragic and physically real are the result of a shift in mind-set. The mind-set and shopping patterns of…
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5th Joy of a Retail Spring – Profit from Queue Management
An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement. Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales This…
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4th Joy of a Retail Spring – Maximising category performance
The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer…
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Sitting Pretty: John Lewis gets Materialistic
Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future. Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate…
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Retail Locations Traffic Drivers: Trust, Friendship & Leadership
Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball. This traffic…
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3rd Joy of a Retail Spring – How much product in my stores?
Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question – “How much product should I put in my store?” Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never…
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