It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol forecourt retailing.
Bicester has been labelled “Tesco Town” and so again it’s no surprise that it has become home to the latest superstore incarnation with a brand new 9000 sqm showcase. And if Tesco has taken one thing from its store design heritage to build upon for its new concept it’s the in-depth understanding of the customer journey and the variety of missions that are attempted under its retail rooves.
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