In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows on London’s Oxford Street to present a breathtaking, time making, statement of market intent. Each window is an oversized study of floral fantasy with bright petals and stamens forming the horticultural backdrop to the precisely positioned I-watches, centre stage and synchronized with the “Watch” strapline on every window pane.
See the image board: Click below:
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