Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels.
Simple Be’s proposition is not just as a highly successful catalogue and online apparel operator but also as a leader in the lucrative area of larger sizes for both men and women. Simply Be and Jacamo share the site offering fashion opportunities for the fuller figure for passers-by of either gender.
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