Tim, Author at Retail Meaning

Articles posted by Tim (Page 57)

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Polarizing Opinion: RayBan’s Interactive Experiences

Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.

The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.

Having trouble communicating your product?
Perhaps you need to show off a little more!

The House that Jack Built: Simple Style from John Lewis

In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget.

The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple circle of yellow the product packaging makes a bold statement either fighting for favour amongst more recognised brands or as a keynote statement, a splash of yellow leading the way in seasonal events & promotions.

Either way, the cool and contemporary John Lewis is certainly here to stay.

“Invisible, impersonal and increasingly international commerce has played well into trusted hands of trusted brands, and laid open the way for well-known labels to take their place at the new omnichannel table.”

“Where there is muck, there is brass. Untold Riches of a Humble Past”

Visit the Pinterest gallery: “Asics speak for Feet!”

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Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

Never get too old to learn new tricks…
Do you need help adapting to the brave new world?

“As always the key to future performance is based in historic performance. When it comes to retail – ‘History does repeat itself’”

Cool Cat in the Capital: Tiger Earns its Stripes

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

Pinterest Gallery: Fancy Footwork: Asics Speak for Feet

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