Author: Tim
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Power Player: Reebok Reefreshed, Reenergised
Hot on the Heels of Athleta, Reebok unveils its urban equivalent… A hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the…
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Designs on the Future: Digital Debenhams Pinterest Gallery
Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store. Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks…
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Retail: A Game of Two Halves:
Love it or hate it, you can’t escape it at the moment. Even a trip out for some retail therapy will have you ducking under flags and bunting, taking evasive action to avoid colliding with giant TV wielding consumers or staring vacantly at World Cup sponsored coffee cups, sandwich packets and cheerleading cup cakes. …
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Selfridges Denim Devolution: Browse the Pinterest Gallery
Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades…
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Balancing Act Up and Running: Go Directly to Sports
She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market. Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with…
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Cap in Hand: A New Era in Headwear
To be head and shoulders above a crowded category requires dominance of range and unparalleled choice. A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap. The central…
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