Tim, Author at Retail Meaning

Articles posted by Tim (Page 56)

Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table.

Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.

Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?

Varvatos Momentus : A Genus Genius

New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales.

However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded all night venues. The poster strewn walls evoke the great bands, reminiscing about historic improvised concerts and chance meetings with the hall of fame.

The store itself transforms into a venue with an intimate stage, set off with discarded instruments and the moodiest of lighting.

Is your heritage shining through the dust of the years?

“Which came first, the chicken or the egg? How long did the chicken stay for, where did she go, and how many eggs were in her basket? Store Analytics – The need to be correctly eggs-plored and eggs-plained!

Pinterest Gallery: John Lewis Exeter

John Lewis Exeter

Follow VM-unleashed! Ltd’s board Exeter Stage Left: High Drama at John Lewis on Pinterest.

West Elm – Labs of Love: Where Style Begins at Home

Fashion comes & goes, but style last forever.

An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your humble abode into the talk of the neighbourhood?

For the independent minded there’s the top line advice on colours and fabrics, through to the bottom up support where taste, design, coordination, construction, decoration, management and installation are all part of the impeccable service. Credentials in tact, with local sourcing for a consummate international traveller.

Home is where the “art” is!

Are you lacking a little soul in your homewares?

From West Elm Cardboard Creativity Grows

Poor workmen blame their tools, but the toolshop department in West Elm is a testament to the cardboard craftsmen that toil behind the scenes.

Simplicity and integrity are the trademarks of the boxes that house everything from saucepans to sauce spoons. Essential to all great packaging is the ability to see what’s inside without the destruction of the box around it. Getting the message without killing the messenger. The West Elm packaging uses a combination of cutaway panels revealing the mystery contents, and lifesize photography revealing a like ness of the contents in both tone and scale.

If only everything was as easy in life, if only cooking itself was as creative and yet consummate, as shopping the shelves of West Elm.

Are details of the store experience such as packaging letting you down?

The John Lewis hybrid store: take a tour through a format coming soon to a town near you.

John Lewis:
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

Take a tour around West Elm: London

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East.

Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection.

New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.

Many paths followed to the Doctor’s House.
Dr Martens. On the move.

Should brand and designer collaborations be on your strategic maps

Mighty Martens: Straying Off the Beaten Track

It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.

Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.

Do you need assistance in updating and galvanising your proposition, and your assortment?