Author: Tim
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Primania: Primark’s Personal Promotion Machine
E-commerce is not for every retailer, but social marketing certainly is. Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience? Along…
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Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
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Lefties Labelling with Love: Pinterest Gallery
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
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Nike+Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
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Lefties Value of Digital Communication: Pinterest Gallery
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to…
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Has “product” become a dirty word in your business?
“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
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Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
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Left of Centre Fashion: The Value of Digital Communication
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market. Now Lefties is at the vanguard of value fashion,…
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Carpe Diem: Seize every Nike opportunity
Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation. Irrespective of the World Cup feeding frenzy Nike has projected…
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Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
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