Tag: Zara
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Retail & the Circular Economy: Square Pegs in a Round Whole?
Retailers can learn from the Circular Economy by becoming communities and not just sequences of job functionality. Positive actions & interactions stimulate others. Waste is minimised. Waste of resources, products and of time. And the waste of people – their energy, goodwill, knowledge, ideas and enthusiasm. I have to say that the concept of the…
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Zara on the March: A Relentless Refreshment
I thought I’d share these Zara facts with everyone, not that its a retailer that particularly needs the publicity. The fact is that in the past it would have been fair comment to say that Zara had not readily focused its attention on store design or experience but simply let its amazing assortment steal…
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Spanish Impresario: Stradivarius’ Virtuoso Performance
Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland. As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with…
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Home Successaries: Zara puts its House in Order
The attraction of Zara Home could never be denied for the fashion conscious householder with a desire to decorate their rooms with a stylish mix of distinctive design and a spectrum of colour basics. In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for…
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“The Money of Colour”
Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey… As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes surprising how little strategy lies behind the use of colour. And for sure the ways…
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Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
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Left of Centre Fashion: The Value of Digital Communication
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market. Now Lefties is at the vanguard of value fashion,…
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Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
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