Westfield London: New footprints in Experiential Retailing

The Morning Post:- 27th March Westfield London: New footprints in Experiential Retailing   Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West Elm, Boots, Currys, and-

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New Home: West Comes East to be Part of the Furniture

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Style travels well,

 

… and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights.

Customer service is special, as expected, from the home design hub to the cozy coffee bar, where the made-to-measure attention is sure to be a hit with the ecelectic mix of London’s home fashion admirers.

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West Elm – Labs of Love: Where Style Begins at Home

Fashion comes & goes, but style last forever.

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An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your humble abode into the talk of the neighbourhood?

For the independent minded there’s the top line advice on colours and fabrics, through to the bottom up support where taste, design, coordination, construction, decoration, management and installation are all part of the impeccable service. Credentials in tact, with local sourcing for a consummate international traveller.

Home is where the “art” is!

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Are you lacking a little soul in your homewares?

From West Elm Cardboard Creativity Grows

Poor workmen blame their tools, but the toolshop department in West Elm is a testament to the cardboard craftsmen that toil behind the scenes.

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Simplicity and integrity are the trademarks of the boxes that house everything from saucepans to sauce spoons. Essential to all great packaging is the ability to see what’s inside without the destruction of the box around it. Getting the message without killing the messenger. The West Elm packaging uses a combination of cutaway panels revealing the mystery contents, and lifesize photography revealing a like ness of the contents in both tone and scale.

If only everything was as easy in life, if only cooking itself was as creative and yet consummate, as shopping the shelves of West Elm.

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Are details of the store experience such as packaging letting you down?

Take a tour around West Elm: London

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East.

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West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen-

Continue reading