New Home: West Comes East to be Part of the Furniture

west-elm-living-wall

Style travels well,

 

… and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights.

Customer service is special, as expected, from the home design hub to the cozy coffee bar, where the made-to-measure attention is sure to be a hit with the ecelectic mix of London’s home fashion admirers.

west-elm-food-hall west-elm-cutlery west-elm-bed-wall

Cool Cat in the Capital: Tiger Earns its Stripes

Tiger - candle wall

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

tiger-moustache-wall  Tiger - cooking-wall  tIGER COOKING UTENSILS

Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen-

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