sales promotions Archives

Let’s applaud John Lewis: Putting People over Profit

Let’s applaud John Lewis: Putting People over Profit Let’s put this simply. Retail in the UK is undergoing destructive changes never seen before. There are less consumers with disposable income than previously. These customers prefer to buy online from Amazon and spend whatever else they can on experiences rather than possessions. Department stores are more at risk than most because their traditional model is focused on selling brands, most-

Hope Springs Eternal with the Beauty of a Retail Calendar

The Morning Post:- 5th April “Hope Springs Eternal with the Beauty of a Retail Calendar“ Helping a retail client to exit the Easter promotions and move into a mid-season sale the staff, and even the store itself, naturally succumb to some mild form of “Post Event Syndrome.” For sure April brings showers, certainly in the UK, but it also closes an intense period of retail activities driven by a condensed-

Personalised Promotional Activity for OmniChannel Customers

What has always been the most important thing when communicating with customers? The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the-

“10 ways to make more money from your stores…No.2!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success. No. 2 ““Be brave & act swiftly!” Never was there an industry where fortunes literally favour the brave. In a promotionally-

John Lewis “over the moon” about Christmas!

Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of the spectrum. You don’t make good friends without good enemies and there is certainly enough-