Tag: sales promotions
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Hope Springs Eternal with the Beauty of a Retail Calendar
Helping a retail client to exit the Easter promotions and move into a mid-season sale the staff, and even the store itself, naturally succumb to some mild form of “Post Event Syndrome.” For sure April brings showers, certainly in the UK, but it also closes an intense period of retail activities driven by a…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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“10 ways to make more money from your stores…No.2 Be Brave & Act Quickly!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 2 ““Be brave & act swiftly!” Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes rise higher with every turn…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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