“The Little Loop’ and the Dragon’s/Dinosaur’s Den Dilemma”

“The Little Loop’ and the Dragon’s/Dinosaur’s Den Dilemma” What an amazing episode of the BBC’s Dragon’s Den which saw a children’s clothing rental start-up split the opinions and sentiments of the five resident dragons straight down the middle. Charlotte Morley, founder and ceo of shared children’s wardrobe, The Little Loop, entered the Den and came away with investments from two Dragons and twice the amount she had pitched for. This has-

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