Community Tesco: ‘Chatting up’ the locals

It’s not that I have ever had any bad experiences with Tesco, but I’ve never really connected with them as a brand either. I told them as much when I met them a while ago to discuss opportunities for their Tesco Express shops. Despite having the premise of being ‘local’ there really was nothing much to create or stimulate an intimate relationship other than their convenience. Which for a ‘local-

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