Tag: price promotions
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“Commercial Retail” Overstocking & Under-Valuing the World?
I remember a comment from a best practice range review from some years ago. Having spent a couple of days reviewing the client’s own assortment and comparing with detailed visuals of best practice and competitor ranges, the chairman sighed and leaning back in his chair exclaimed “Who buys all this stuff?” At the time…
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The 2 different ways to encourage customers to spend
Do your retail sales blow hot & cold? Well, with the sun shining today in the UK and for most, at least, the winter snow receding into memories if not from the balance sheets, it reminds me of a more than relevant story. Anyone remember the tale from when they were younger about the…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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“10 ways to make more money from your stores…No.2 Be Brave & Act Quickly!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 2 ““Be brave & act swiftly!” Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes rise higher with every turn…
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