Time waits for no-one
…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.
The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.
Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful.
A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley.
True the superstar shares admirable qualities with these benchmark brands. Timeless style, sartorial elegance, intrinsic quality and unique craftsmanship are all expressions that effortlessly cross the touch lines of watch making, engineering, tailoring and have occasionally been used to embellish the reputation of one of the world’s greatest soccer stars, or glamour superstars depending which side of the celebrity fence you sit.
One thing for sure, that teamwork always wins out over the performance of a single solo display, and the fancy foot work that engineered this happy band shows no sign yet of letting in any cheap goals.