Category: windows
-
Body Beautiful: Selfridges Studio of Serenity
Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate…
-
Watch & Wonder: Selfridges Serves up an Apple Experience
Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
-
A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
-
Debenham’s Designer Diet: Fashion Food for Thought
Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers. From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic. More ingenious than most is the clever…
-
Proof of the Pudding: “Rice is certainly not skin deep!”
Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.” Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so…
-
Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window…
-
Does anyone remember “window shopping?”
In the high-paced multi-channel marais in which we live and shop we have become transfixed with “show-rooming, web-rooming” and an array of other social behaviour terminologies expressing every expression of our complex lives. For those with a vaguely nostalgic air, however, window-shopping was a regular part of our social schedule, a major inspiration behind the enjoyment…
-
Beautiful Windows: The Body & Soul of Selfridges
Selfridges signature statements have always been most beautifully expressed through its window campaigns. Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme,…
-
History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
-
Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London. In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!