Category: visual merchandising
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The Streets of London – Primark paving Oxford Street with gold!
OMG for HMV. 9000sqm of fashion oxygen was injected into the East side of Oxford Street with the opening of the retailers second flagship store in central London on the site of what was once HMV. One year on, and with an extension looming the Primark band-wagon shows little sign of slowing, and why should…
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Kaleidoscope Kiko: Colour with Confidence
The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines. Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos…
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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From Boys to Men: Mango comes of Age
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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“Curated by”: In JL we Trust
‘Curated By’ … is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon…
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UnFurling the Flagship: The Pavement Statement
A classic Italian expansion settles gently in the fashion streets of the world. Furla is an old hand in the new world of brand flagships as it eases its way onto some of the most elegantly desirable shopping streets of the world. The new stores reflect perfectly its timeless obsession with quality, luxury and effortless…
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Making your stores sing and your tills ring?
When it comes to turning your stores into selling machines, one solution rarely fits all. Even outlets within the same chain will have different drivers to deliver that all important best practice that will unlock your sales performance. Some outlets may rely more on customer service, whilst others depend on visual merchandising and ease of shop. So, it’s…
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West Elm: Making it East to Tottenham Court Road
Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments…
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Everything’s Coming Up Roses: Cath’s Cornucopia
Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely…
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