Category: visual merchandising
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Boardwalk Catwalk: H&M Turns over a New Leaf
Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus. In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green. Every floor is home to a showcase display greeting…
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Proposition Primark: Added-value retailer
Even the lowest prices in the world command detailed scrutiny when it comes to value for money. Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the…
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Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
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Carpe Diem: Seize every Nike opportunity
Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation. Irrespective of the World Cup feeding frenzy Nike has projected…
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“His Magista is in Town” A Beast of a Boot: Nike Pinterest Gallery
A beast awaits for the unwitting soccer star too big for his boots. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The…
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Selfridges Denim Devolution: Browse the Pinterest Gallery
Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades…
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Balancing Act Up and Running: Go Directly to Sports
She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market. Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with…
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Cap in Hand: A New Era in Headwear
To be head and shoulders above a crowded category requires dominance of range and unparalleled choice. A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap. The central…
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Breaking the Mould: Camper’s Creative Footprint
Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance. Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road…
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Legs 11: Selfridges Denim Devolution takes Shape
Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins…
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