Category: visual merchandising
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Is your evolving assortment making visual merchandising difficult?
Is the product range you are selling changing and expanding? Are the principles and guidelines you use to display becoming unworkable? Many brands and retailers are widening and deepening assortments in order to maximise sales opportunities from both their loyal customers, as well as to attract new customers. It makes financial sense: 43 percent…
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Witness the blossoming of Fat Face: Pinterest images
Fat Face has come of age. Mature and confident the new incarnation looks so comfortable in its skin it is hard to imagine its evolution from a world of basic beachwear and summer sweatshirts. The new store concept is creative and expertly crafted evoking the brands outdoor heritage but with a new sophistication and…
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Fat Face Blossoms: The Brand Next Door becomes a thing of Beauty
As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony. There are always traits to admire, details to delight but the sum of the parts…
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Be-dazzled: Pinterest Retro-Techno Pull & Bear
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
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Retro-Techno Pull & Bear: A Colour Daze of Future Passed
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
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The Retail Relay: “Running a 3-legged race, in a 4 leg event?”
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to is unfortunately the result of the weakest link, not the strongest one!” To achieve…
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Spanish Impresario: Stradivarius’ Virtuoso Performance
Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland. As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with…
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Defining Desigual: Putting a Price on Personality
Always the unashamed showcase for unique creativity and distinct colour combinations and designs, Desigual sometimes felt like the awkward overdressed guest at the party that was the hugely successful Spanish high street. Against the mass market commercial appeal of its rivals, their fast fashion footwork, and intelligent interpretations of the catwalk, Desigual had many admirers,…
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Pharmasuckables: Happy Pills for your Retail Tills
In a Barcelona backstreet no wider than a hospital cubicle, Happy Pills provides the confectionary cure for tired tourists and sickly shoppers. An antidote for a sterile sweet sector, Happy Pills combines a cute brand, acid whit, pristine packaging and a whole new perspective on pic ‘n’ mix. The passing pedestrian can see this is…
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Home Successaries: Zara puts its House in Order
The attraction of Zara Home could never be denied for the fashion conscious householder with a desire to decorate their rooms with a stylish mix of distinctive design and a spectrum of colour basics. In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for…
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