Category: visual merchandising
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4th Joy of a Retail Spring – Maximising category performance
The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer…
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Sitting Pretty: John Lewis gets Materialistic
Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future. Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate…
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Packing the Hackett Punch: Attending to Vending Detail
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to…
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Hunter Gatherer: More than Just a Rainy Day
A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the…
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Changing Habitat: Survival of the Stylish
Since 1964 Habitat has been adorning the houses and apartments of design-minded Europeans consistently stylish in an ever changing world of taste whilst weathering its own personal storms as it passed from its visionary founder Sir Terence Conran through several corporate reincarnations until settling recently in the Sainsbury’s stable. And so to Nine Elms…
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Lush Pastures New: More than Merely Cosmetic
Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Fashion, Fusion & Follies: Selfridges Studio Experience
Building excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers. The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative…
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Centrifugal Celebration: Dyson’s Hair-Raising Experience
To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future. This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently…
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Am I displaying with the correct option density?
Am I displaying with the correct option density?How to have your cake and eat it! Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer. The repercussions of this “small question” are very great for…
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Fossilisation: A Personal Investment
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity. Most noticeable in the latest concept is the introduction of the…
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