Category: store layout
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Puma21: Summer Season Came of Age
For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints…
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Penneys from Heaven: In Dublin Fair City, Girls are so Pretty
No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin. For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only…
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Kaleidoscope Kiko: Colour with Confidence
The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines. Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Exeter Stage Left: High Drama at John Lewis
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter. The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors.…
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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Fancy Footwork: Asics Speak for Feet
Bathed in a blissful blue… the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. Focal to the proposition and the adventure through the store is the…
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From Boys to Men: Mango comes of Age
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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“Curated by”: In JL we Trust
‘Curated By’ … is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon…
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UnFurling the Flagship: The Pavement Statement
A classic Italian expansion settles gently in the fashion streets of the world. Furla is an old hand in the new world of brand flagships as it eases its way onto some of the most elegantly desirable shopping streets of the world. The new stores reflect perfectly its timeless obsession with quality, luxury and effortless…
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