Category: store layout
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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No.09: ‘Every store is different, but every linear metre is the same!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.09 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! I’ve worked with many retail businesses, with many shops. We always go on a tour of their shops. Sometimes all of the shops are bad, rarely all of the shops…
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No.08: ‘Visual Merchandising: Open this box of delights with care!’ – ’52 Steps to the Perfect Shop!’
Post No.08 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Now that we’ve started working in linear metre ‘Product Story Blocks’ we can really start to plan and control the visual look of our displays. As we are hopefully learning,…
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No.07: ‘Products are not born equal, so don’t buy & display them as though they are!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fashion, impulse retailing, product development, retail, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.07 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! ‘Products are not born equal!’ They have different commercial and emotional roles to play in your assortment. And to be financially successful, you need to have the correct balance of…
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Vans West End: Owning & creating a customer destination
in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe brave & extraordinary Vans West End is a shop, a skate-park, an exhibition and a concert venue. Within this complexity it has a simple message for retail brands. “Customer community & loyalty must come through more than just selling product. It must come through ‘owning’ something which is central and essential to your customer…
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No.06: Transforming ‘Linear Metres’ into ‘Product Story Blocks’ – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, customer-engagement, multi-category, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, supply-chains, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.06 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops. You are evolving the shop concept from numbers & data into…
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No.05: Introducing the beauty of linear metres into your space planning – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, high street planning, multi-category, omni-channel retailing, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.05 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When planning shops, and when planning the product to go in them, we need to be analytical. We need to study the data to ensure that our options per sqm…
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No.04: Set your key shop parameters, to cover your costs, and drive your shop profitability – ’52 Steps to the Perfect Shop!’.
in analytics, assortment structure planning, high street planning, location strategy, multi-category, omni-channel retailing, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, store operations compliance, value retailing, visual merchandising operations, vm compliance, vm operationsPost No.04 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We’ve talked about options/sqm as being the most important quantitative parameter when we consider the task of creating a commercially successful shop. Will you have enough density of options to…
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No.03: “How much product should I put in my shops?” – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, meaning in the retail madness, multi-category, retail, retail businesses, retail management, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.03 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! If you want your shops to be commercially successful then you need to consider very carefully, right at the beginning of the process how much product you are going to…
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More Lush. More fun than ever!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingUntil last week my favourite and most fun shop experience would have been the Lush shop on Oxford Street. It isn’t anymore. It’s the new Lush shop on Longacre in Covent Garden! The new concept takes everything that has always been so special about the Oxford Street experience and has wrapped it up in a…
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’52 Steps to the Perfect Shop!’
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For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!