Category: store experience
-
Defining Desigual: Putting a Price on Personality
Always the unashamed showcase for unique creativity and distinct colour combinations and designs, Desigual sometimes felt like the awkward overdressed guest at the party that was the hugely successful Spanish high street. Against the mass market commercial appeal of its rivals, their fast fashion footwork, and intelligent interpretations of the catwalk, Desigual had many admirers,…
-
Passion Fruit: Lululemon Squeezing Life to the Full
Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simply the essential baggage required for living the life of the brand. Yoga inspired Lululemon…
-
Soho Alive & Kicking: The Jimi Hendrix Experience
Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least. “People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street,…
-
Monki Mania: Refreshing Fashion in a Stagnant Sea
The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life. On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in…
-
Irregular Heartbeat: The Life & Soul of Footwear
In the heart of Carnaby Street, at the centre of Soho is a footwear store that embodies and embraces the entrepreneurial spirit and ethos of excitement of the area like no other. Irregular Choice will set the pulse racing of anyone on the prowl for individual and exciting footwear. 600 footwear ideas a year come…
-
“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
-
Proof of the Pudding: “Rice is certainly not skin deep!”
Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.” Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so…
-
Listening Booths: Playing a Popular Tune for the Local Crowd
Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed. Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours…
-
Pre-Rapha-lite Revolutuons : Art on Two Wheels
The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand. Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle…
-
Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!