Category: store experience
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Sitting Pretty: John Lewis gets Materialistic
Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future. Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate…
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Home Cooking: IKEA’s Eating Evolution
It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups. Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover,…
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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Aaah Bicester! Tasty Temptations in “Tesco Town”
It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
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