Category: store experience
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How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon.…
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Primark Weighs in State Side: Entry of a Fashion Heavyweight
In a statement of international intent Primark fired its first style salvo into the soft belly of the US value fashion market with the opening of its 8,000 sqm Boston flagship. Truly a shopping space full of superlatives, the four floors are home to 530 mannequins, 84 fitting rooms, 73 cash registers and a…
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“Making the most of what Retailers’ have!” The 3 P’s – product, places & people.
After another turbulent week on the world’s stock markets and a refocus on the uncertain economic horizons ahead, purse strings are inevitably drawn ever more tightly around the already tied arms of retail bosses and managers. Restricted investment in the new, leaves the only other alternative – “to make the most of what retailers…
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“Getting the quality from quantities!” how to benefit from retail benchmarking and analytics
Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs. Firstly, benchmarking should not be blind but focused on areas of commercial opportunity and the improvement of sales, profit and customer…
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Visual Merchandising Operations: The dangers of “spread-sheet retailing”
Many a good and potentially commercial idea and initiative has never made it from the boardroom to the operational teams, never mind the stores themselves. The complexity of the modern store portfolio has added to this problem, as stores develop a mixture of owned and franchise stores, international coverage and increased store grading and clustering…
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