Category: space planning
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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Aaah Bicester! Tasty Temptations in “Tesco Town”
It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
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Apple Digital Garden: A Natural Evolution
It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Am I displaying with the correct option density?
Am I displaying with the correct option density?How to have your cake and eat it! Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer. The repercussions of this “small question” are very great for…
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Sevillisation: Terminal Transformations & New Millennium Markets
Urban regeneration can sometimes be unemotional terminology for some of the most exciting enterprises across retail and leisure. Never more the case in the variety of schemes bringing vigour, life and energy to the revitalised heart of the Andalucian capital. In response to the ever-changing commercial and industrial landscape Seville is now home to centres…
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Hema Global: New Blood in New Street
For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport. In the…
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Retail Integration: store layout with the customer experience
Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast. On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst…
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Retail Integration: Integrating Space Planning with Assortment Planning
Whether your retail involvement comes from a field based visual perspective or from a head office commercial perspective stores can often disappoint, both in terms of the visual perception and the financial reality. Whilst there will be opportunities for improvement in both store and head office processes, it is often the integration of the two…
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Primark Weighs in State Side: Entry of a Fashion Heavyweight
In a statement of international intent Primark fired its first style salvo into the soft belly of the US value fashion market with the opening of its 8,000 sqm Boston flagship. Truly a shopping space full of superlatives, the four floors are home to 530 mannequins, 84 fitting rooms, 73 cash registers and a…
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“Getting the quality from quantities!” how to benefit from retail benchmarking and analytics
Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs. Firstly, benchmarking should not be blind but focused on areas of commercial opportunity and the improvement of sales, profit and customer…
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