Category: sales promotions & events
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Fashion, Fusion & Follies: Selfridges Studio Experience
Building excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers. The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative…
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Body Beautiful: Selfridges Studio of Serenity
Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate…
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“10 ways to make more money from your stores…No.2 Be Brave & Act Quickly!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 2 ““Be brave & act swiftly!” Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes rise higher with every turn…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon.…
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Watch & Wonder: Selfridges Serves up an Apple Experience
Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Graphic Treatments: Whole Foods Complete Image
Even when you’re famous and frequented on a regular basis it does no harm to constantly communicate what you’re famous for, or indeed what new treats and delights you currently and continuously have in store for your adoring advocates and visitors. Dynamic graphic communication which is both in brand but constantly relevant and ostentatiously…
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Paddington’s Curiosity Shop at Selfridges: Pinterest board
Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky trickery tucked under its considerable commercial hat. See the image board: Click below: RetailMeaning Pinterest: An inspirational…
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