Category: sales promotions & events
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“10 ways to make more money from your stores…No.2 Be Brave & Act Quickly!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 2 ““Be brave & act swiftly!” Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes rise higher with every turn…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon.…
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Watch & Wonder: Selfridges Serves up an Apple Experience
Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
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Paddington’s Curiosity Shop at Selfridges: Pinterest board
Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky trickery tucked under its considerable commercial hat. See the image board: Click below: RetailMeaning Pinterest: An inspirational…
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Monty’s Dancing Den: John Lewis Pinterest Board
You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign and…
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Monty’s Dancing Den: A Penguin Powered John Lewis
You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign…
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