Category: pop-up stores
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Backing Black: GAP betting on Boxpark
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Selfridges Cinema Paradiso: An Everyman Exclusive
It pays never to take your eyes off the showcase stage that is Selfridges Oxford Street for too long, for fear of missing an exclusive premier or the return of a timeless classic. To illustrate the point the retailer is collaborating with Everyman Cinemas and has installed a sixty seater cinema in its basement…
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Underground Connection: A New World in Old Street
In an area of London not short of innovation, and with retail delights and surprises bursting out of every industrial alley way and distressed doorway, the newest players are moving underground, taking residence amongst the newsagents and cobblers of Old Street Station. Just arrived on the Northern line, F is the new pop-up store from…
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Soho Alive & Kicking: The Jimi Hendrix Experience
Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least. “People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street,…
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window…
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Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London. In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that…
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Welcome to the Nike House of Innovation: A Latin Adventure
Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in…
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One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry
The intimate environs of Boxpark create the perfect setting for the individual art of the exclusive denim brand. Obsessive in detail the manufacturer maintains its personalised proposition through the option of hand-painted pocket designs from its iconic seagull to a variety of signature signs. Inspired by the denim decoration of 1950s America where cotton…
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Puma21: Summer Season Came of Age
For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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