Category: personalisation
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Converse Relationship: Clever Footwork to Customer Loyalty
Converse flagship store, New York City “Converse know who they are! A key to brand success is the commercial and emotional maximisation of the brand personality. Converse is the best example of taking an iconic product and bringing it to life through celebration of the classics, adaptation to new trends, celebrity, cultural and creative endorsement…
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Packing the Hackett Punch: Attending to Vending Detail
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Retailers – “You’ve never had it so complicated!”
Is your retail brand ready to succeed in a complicated, customer orientated world? Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!” In…
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Fossilisation: A Personal Investment
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity. Most noticeable in the latest concept is the introduction of the…
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Retail analysis: The Usual Suspects – Personalisation & Patterns
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every…
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