Category: packaging
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Lush Pastures New: More than Merely Cosmetic
Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Aaah Bicester! Tasty Temptations in “Tesco Town”
It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
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Italian Export: Satisfying the Appetite for Eataly
Italian cuisine has always travelled well, but its global reach and reputation has been taken to new levels of excellence by the Eataly concept, combining its prestigious packaged products and finest fresh fayre with a variety of eateries from formal restaurants, to pizzerias and casual coffee bars. From New York to the New East it continues…
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Kiehl’s University: Skeletons Alive and Kicking
Swimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its…
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Graphic Treatments: Whole Foods Complete Image
Even when you’re famous and frequented on a regular basis it does no harm to constantly communicate what you’re famous for, or indeed what new treats and delights you currently and continuously have in store for your adoring advocates and visitors. Dynamic graphic communication which is both in brand but constantly relevant and ostentatiously…
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Tipple Point: A Storming Tea Cup
In the trend soaked streets of Shoreditch an avant garde angle on the traditional cup of tea is putting on the proverbial and literal kettle in anticipation of your next visit. Where Whittards once was, T2 is now the fresh from the tea fields’ package, adding its own individual flavour, refined to the taste of…
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Pharmasuckables: Happy Pills for your Retail Tills
In a Barcelona backstreet no wider than a hospital cubicle, Happy Pills provides the confectionary cure for tired tourists and sickly shoppers. An antidote for a sterile sweet sector, Happy Pills combines a cute brand, acid whit, pristine packaging and a whole new perspective on pic ‘n’ mix. The passing pedestrian can see this is…
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From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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Deichmann Shoe Machine: Running like Brickwork
Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful. Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.…
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