Category: menswear
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Maxximum Potential: TK Putting on the Style
On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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The Mango Recipe: Everyday Essentials & Classic Ingredients
The improvement in the Mango mens’ assortment goes back to old fashioned principles. “Sell to customers what they want, when they want it” is the premise behind the move to authority and credibility that underpins the latest SS assortment. Whilst the store is blocked by category for ease of shop and clarity of offer, the…
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From Boys to Men: Mango comes of Age with new store Pinterest Gallery
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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From Boys to Men: Mango comes of Age
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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Weaving Magic: Great Lyle & Scott
Traditional Scottish knitwear brand… Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street. Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood…
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Standing on Ceremony: Opening Up a Whole New World
What goes around, comes around, … is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing…
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Brit Tops: Exemplorary Contemporary
Combining classic and contemporary thinking, … is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or…
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Crew’s Control: Red Hot BluePrint for International Expansion?
After the tantalising teaser of mens and womens only stores, … the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of…
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Sporting Chances: Home Advantage for Hackett
Sporting actions speak louder than words, …whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. Hackett cleverly combines its reputation…
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Happy Landings: Home is where the Hackett Heart is
No discount diva. The doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…
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