Category: menswear
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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Pretty Amazing: Fits.me makes ’em Green with Envy
The fun continues with the revolutionary Fits.Me function on the stunning Pretty Green website where customers input their shape and can then see exactly how each type of shirt would look on their frame. Sustainable technology with continued benefits and results – conversions up, returns drastically down and customers sold forever on the idea of Fits.Me…
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Left of Centre Fashion: The Value of Digital Communication
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market. Now Lefties is at the vanguard of value fashion,…
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Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
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Ladies fashion: always the “black-widow spider” for menswear?
Do you have the problem of balancing the proposition of mens and ladies fashion? Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful…
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“To B or not to B: That is the Beckham”
Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful. A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley. True the superstar shares admirable qualities with these benchmark…
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Penneys from Heaven: In Dublin Fair City, Girls are so Pretty
No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin. For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is…
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Fender Casting: Vendor-Varvatos in the Stratosphere
Jon Varvatos lays its musical card on the multi-channel table. Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up…
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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