Category: footwear
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“His Magista is in Town” A Beast of a Boot: Nike Pinterest Gallery
A beast awaits for the unwitting soccer star too big for his boots. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The…
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Balancing Act Up and Running: Go Directly to Sports
She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market. Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with…
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Translating Success at JD: In situ in Espana
Riding high on unprecedented success in the UK market the JD recipe of sports fashion brands, fashion footwear domination and multi-buy promotions takes the logical leap from high streets to airports and latterly the lanes and boulevards of continental Europe. This invasion of stealth reproduces the King of Trainers concept. The formula of trading…
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Breaking the Mould: Camper’s Creative Footprint
Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance. Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road…
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His Magista is in Town: Nike’s Beast of a Boot
A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of…
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Raw Refined Refreshed: DM at its UnDoctored Best
Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features. Many paths followed to the…
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Mighty Martens: Straying Off the Beaten Track
It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone. Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated…
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