Category: brave-words
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E-commerce efficiency: Facilitating your failure?
Don’t get me wrong I’m a believer in e-commerce and an avid online shopper, and I get as frustrated as the next man or woman when it comes to inefficient websites, product misinterpretation and expensive and extensive delivery times. And of course, efficiency is an absolute essential to any online retailer, and will make the…
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“The Beauty and the Beast!” of today’s supply chain
From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process. As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely…
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“The Flow of Retail Passion!”
It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands. First and foremost the outcome in terms of product proposition must be…
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The Telling of Brand Stories: Untold opportunities from a ‘shop full of secrets!’
In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business…
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Sales = Traffic x Conversion: The Complexities of a Simple Equation
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre. What retail…
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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“The joys of a retail Spring!” – Essential Retail Insights
in brave-wordsWe bring to you…”The Joys of a retail Spring” A timely and seasonal summary of retail know-how, a dozen essential insights to sow the seeds of success in the year ahead. Coming soon… Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Retail analysis: The Usual Suspects – Personalisation & Patterns
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every…
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“10 ways to make more money…No.9 Add Value! Be Special!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 9 ““Add value! Be special!” “Value” is subjective and driven by emotions as opposed to “Price” which is objective and pragmatic. The desire to buy in all cases is driven by the perception of value and not by price.…
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