Category: brave-words
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Sales = Traffic x Conversion: The Complexities of a Simple Equation
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre. What retail…
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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“The joys of a retail Spring!” – Essential Retail Insights
in brave-wordsWe bring to you…”The Joys of a retail Spring” A timely and seasonal summary of retail know-how, a dozen essential insights to sow the seeds of success in the year ahead. Coming soon… Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Retail analysis: The Usual Suspects – Personalisation & Patterns
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every…
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“10 ways to make more money…No.9 Add Value! Be Special!”
Come and listen to Tim Radley speaking at the Retail Design Expo Olympia, London No. 9 ““Add value! Be special!” “Value” is subjective and driven by emotions as opposed to “Price” which is objective and pragmatic. The desire to buy in all cases is driven by the perception of value and not by price.…
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Retail Integration: store layout with the customer experience
Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast. On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst…
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Why do retailers use consultants?
in brave-wordsIn many areas of our everyday lives we seek the expertise of others to keep ourselves healthy, to maximize our investments, to make us beautiful and attractive and to find the best holidays and leisure destinations. Whilst we acknowledge some degree of personal knowledge in these areas the value of the “consultant” is that…
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“The Wonder of Workshops!”
For maximum benefit ensure the retail workshops you receive are… 1. Personalised through pre-visits and discussions 2. Relevant through individual research by experts 3. Interactive between presenter and audience and within the audience itself 4. Concluded with feedback, recommendations and priority action plans Many of us will remember the “wonder of workshops” in…
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Tim Radley “Visual Merchandising; a Return to Selling” No.1
“Visual Merchandising – A Return to Selling!” part 1 An article by Tim Radley in VM&RD Magazine India I was fortunate enough this year to be invited to speak at the In-Store Asia event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry…
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