Category: branding & visual communication
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Sitting Comfortably: Pinterest inside the Hollister Jeans Lounge
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the…
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Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
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Battlements to Condiments: Tower of London in Mint Condition
Where there are people, there are customers and there is the opportunity for retail. The world-wide trail of tourist destinations is opening up the potential of this phenomenon, satisfying the daily demands of its millions of open-mouthed, empty stomached, hungry, thirsty, time-starved, cash-rich customers who pass through their historical doors day-on-day. Turning a horrible…
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Be-dazzled: Pinterest Retro-Techno Pull & Bear
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
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Retro-Techno Pull & Bear: A Colour Daze of Future Passed
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
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Horti-Cultural: The Centre of the Gastro Gardening Universe
Notcutts have embarked on a journey of discovery from languishing local garden centres to regional destinations for the horticultural and gastronomic worlds. The newly opened Nottingham store features a food extravaganza turning the traditional top soil of garden centre cafes on its head, as it creates serious furrows in the brows of Beefeaters, Harvesters and…
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Tipple Point: A Storming Tea Cup
In the trend soaked streets of Shoreditch an avant garde angle on the traditional cup of tea is putting on the proverbial and literal kettle in anticipation of your next visit. Where Whittards once was, T2 is now the fresh from the tea fields’ package, adding its own individual flavour, refined to the taste of…
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Claiming the Wild Westfield: New Territories for TKMaxx
The TKMaxx expansion railroad shows no sign of slowing, let alone hitting the buffers, as its combination of fashion brands, low prices and dynamic assortment changes finds wider appeal and acceptance within the style sensitive streets of London, and now the expansive plains and diverse demographics of Westfield Stratford. Whilst the unpredictability of the…
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