Category: branding & visual communication
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Monty’s Dancing Den: A Penguin Powered John Lewis
You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the star of the retailer’s Christmas advertising campaign…
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Vintage Vittles: Albion Café Pinterest Gallery
Stepping back in time ironically, but most commonly, costs more than staying in the present. The price we pay for authentic experiences, retro bistro and vintage vittles’ sets the tills ringing but the hearts racing for those who remember the taciturn times when basic cuisine was well, basically cuisine. The Albion café come restaurant…
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A Warm Welcome Home: White Stuff at Bluewater
White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stockings, and more ornaments and implements than you would usually expect in even the most, not so average,…
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Backing Black: GAP betting on Boxpark
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Vintage Vittles: Albion Cutting the Mustard in Classic Cooking
Stepping back in time ironically, but most commonly, costs more than staying in the present. The price we pay for authentic experiences, retro bistro and vintage vittles’ sets the tills ringing but the hearts racing for those who remember the taciturn times when basic cuisine was well, basically cuisine. The Albion café come restaurant…
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Sitting Comfortably: Pinterest inside the Hollister Jeans Lounge
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the…
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Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
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