Category: branding & visual communication
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Microsoft Moves: New Windows on the Retail World
There are many rhymes and reasons why brands become retailers, and the buyout of Nokia by Microsoft and the rebranding of the phone hardware has given the software giant an interesting opportunity to develop a physical store presence. Former Nokia stores are being more than rebranded but developed afresh to deliver the Microsoft windows…
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Kiehl’s University: Skeletons Alive and Kicking
Swimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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VM&RD: “What’s the Future of Visual Merchandising?” Part 2 “Forget people and forget VM!”
Extracted from the article on “What is the Future for Visual Merchandising?” a first collaboration with VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment. “What is the future for visual merchandising? Part 2 “Forget people and forget VM!” This is at the…
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Tim Radley asks “What’s the Future of Visual Merchandising?” Part 1: A big question often requires us to go back to basics.
An article by Tim Radley in VM&RD Magazine I was fortunate enough recently to be invited to speak at the In-Store Asia event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general. Consequently I wrote the article on “What is the…
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Highly Decorated: Orla Kiely Home for Heroes
Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism…
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Rock ‘n’ Roll Renovatos: A Fashionista Fanfare
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal…
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Personally Speaking: Anthropology for the People
By name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display. It’s beautifully…
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Graphic Treatments: Whole Foods Complete Image
Even when you’re famous and frequented on a regular basis it does no harm to constantly communicate what you’re famous for, or indeed what new treats and delights you currently and continuously have in store for your adoring advocates and visitors. Dynamic graphic communication which is both in brand but constantly relevant and ostentatiously…
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Vintage Velocity: Barbour Not just for the Weekend
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership. The new Barbour concept store seeks to redress the misconception that Barbour is…
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