Category: assortment structure planning
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Legs 11: Selfridges Denim Devolution takes Shape
Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins…
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His Magista is in Town: Nike’s Beast of a Boot
A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of…
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Pantone Panettone: Colour Constellation
All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light. Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is…
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Moustache Mania: The Tiger who follows his nose
Picking the trend and going for the kill is at the heart of Tigers success. With unerring aim they spot the hot products, apply a cool design and sell til they drop. Commercial acumen personified.
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Mighty Martens: Straying Off the Beaten Track
It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone. Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated…
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The House that Jack Built: Simple Style from John Lewis
In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget. The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple…
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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Wicked Company: An Invitation to Indulge
The White Company No longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistability of its products. A formal invitation seems hardly necessary with…
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The Mango Recipe: Everyday Essentials & Classic Ingredients
The improvement in the Mango mens’ assortment goes back to old fashioned principles. “Sell to customers what they want, when they want it” is the premise behind the move to authority and credibility that underpins the latest SS assortment. Whilst the store is blocked by category for ease of shop and clarity of offer, the…
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