Category: assortment structure planning
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Backing Black: GAP and Boxpark Pinterest Board
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Globe Theatre Economics: Pinterest Gallery
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Where is the proof for confident investment in retail store improvements and new initiatives?
Let’s face it any changes to our stores are investments. Some initiatives are clearly more of a financial investment with definite budgets and costs, but in times were retail teams are lean and schedules already full of essential tasks then sometimes investment in time, hours, days and weeks to develop and deliver something new in…
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Sitting Comfortably: Pinterest inside the Hollister Jeans Lounge
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the…
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Is the customer throwing away your rule book for store merchandising?
Are the guidelines and tools you use to display becoming unworkable? Retailers are having to respond to changing customer shopping habits by creating smaller, more flexible product stories, displayed individually or as part of a wider story. Recent real life examples would be: Whilst good for customers, flexibility of product segmentation and display can make…
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Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
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Tower Power: Pinterest Gallery of retail in the Tower of London
Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays & customer…
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Take a Tour under the Duvet: Primark Pinterest Lounge wear
In the strange world between day and night, asleep and awake, and battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear. The beast goes by different names from the familiar lounge wear, through home wear, day…
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