Category: assortment structure planning
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Balancing Act Up and Running: Go Directly to Sports
She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market. Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with…
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Cap in Hand: A New Era in Headwear
To be head and shoulders above a crowded category requires dominance of range and unparalleled choice. A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap. The central…
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Splendid Isolee: Courting the In-Crowd
The re-invention of the department store, a place that selects the best from the rest, finds another incarnation in the distinctly desirably shape of Isolee. A generation on from the ground-breaking Colette, beckoning the Parisian partisan into a world of the coolest brands – the bijoux boutique, beauty emporium and couture cafe combination shows…
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Wide Assortment: Piquadro’s Spatial Awareness
Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper. Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion…
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Legs 11: Selfridges Denim Devolution takes Shape
Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins…
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His Magista is in Town: Nike’s Beast of a Boot
A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of…
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Pantone Panettone: Colour Constellation
All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light. Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is…
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Moustache Mania: The Tiger who follows his nose
Picking the trend and going for the kill is at the heart of Tigers success. With unerring aim they spot the hot products, apply a cool design and sell til they drop. Commercial acumen personified.
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The John Lewis hybrid store: take a tour through a format coming soon to a town near you.
John Lewis: Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.
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