Category: assortment structure planning
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Larger than Life: Simply Be a Physical Presence
The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall. Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently…
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The White Company Sitting Comfortably: Pinterest Board
Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays & customer experiences. Classic retail spaces with…
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Understated & Effortless: The White Company Eases into Comfortable Commercialism
Never was there such a natural manoeuvre than the one that has seen The White Company ease itself to the forefront of intimate, everyday comfort wear. The worlds of sleep, home relaxation and selected socialising has created a quiet demand for soft, sensual and comfortable clothing that crosses the divide between personal and public…
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Connect & Collect: John Lewis Airport Ambassador
The rebuilt terminal 2 at Heathrow airport has many benefits beyond the bright new environment, faster check-in, streamlined security processes and state of the art facilities. New and refreshed formats abound in both food and retail, and amongst the dazzling displays and illuminated logos one brand shines brightly for the first time in the airport…
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Paddington’s Curiosity Shop at Selfridges: Pinterest board
Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky trickery tucked under its considerable commercial hat. See the image board: Click below: RetailMeaning Pinterest: An inspirational…
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Backing Black: GAP and Boxpark Pinterest Board
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Globe Theatre Economics: Pinterest Gallery
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Where is the proof for confident investment in retail store improvements and new initiatives?
Let’s face it any changes to our stores are investments. Some initiatives are clearly more of a financial investment with definite budgets and costs, but in times were retail teams are lean and schedules already full of essential tasks then sometimes investment in time, hours, days and weeks to develop and deliver something new in…
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