The lessons for us all:
“Modern retail is too complex for a single business. Collaboration is essential for success. Collaboration through the complete supply chain from growers to retail partners. To be sustainable there is no alternative!”
Nobody’s Child is a responsible brand on a mission to bring beautiful fashion to every woman, everywhere without costing the Earth. They are passionate about lower impact fabrics. As the say ‘They have spent the last eight years running away from materialism!’
they believe strongly in the power of collaboration, working with NGOs and industry experts to share the knowledge, critical expertise and oversight needed to further their sustainable mission.
It is a pre-requisite that all of their employees, the backbone of the brand, are deeply engaged in in this mission. Similarly, their customers play a crucial role as advocates of sustainable fashion.
They are commercially savvy enough to understand that it is the customer demand for responsibly made clothes that allows them to continue to do what they do.
They also work closely with wholesale partners, supporting them on their own paths to sustainability, and with traditional retail brands such as Marks & Spencer, creating a ripple effect in the fashion industry as a whole. Nobody’s Child isn’t about a single mission. Every step they take is a collaborative effort.
Take a tour of Nobody’s Child on Carnaby Street…
Visit Nobody’s Child on Carnaby Street and online
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