The lessons for us all:
“Don’t diversify and dilute unique origins & heritage. Focus on them, build on them, and make them relevant for today.”
Terence Conran was a young designer in the early 1970s who was inspired on a visit to Amsterdam. He loved the way that Dutch houses left open their curtains at night to show off their design taste. He wanted to emulate this in the UK and ultimately across the globe.
Trailblazing innovator, architect, restauranteur, writer and designer, Sir Terence Conran remains a voice of authority in contemporary design today.
Through founding The Conran Shop he spearheaded a bold new era of modern living, informed by his travels and driven by a fundamental belief that great design should be available to everyone. Hailed as modern Britain’s original tastemaker, Sir Terence’s unrivalled vision has influenced many of the ways we furnish and decorate our homes today and it is in his distinguished design principles that we carry on his legacy.
In 1973 on London’s Fulham Road the Conran Shop opened its doors for the first time. Since then, retail spaces across the globe have followed, reinventing neighbourhoods and building a design conscious following. A name now synonymous with good design, The Conran Shop is a curated showcase of innovative and contemporary designs across furniture, lighting and home accessories.
It’s new home is at Sloane Square, a location that brings together the trend and fashion history of the King’s Road with the fine living of Belgravia. This marks a new beginning for the brand. After a decade of diversification where it displayed and sold a variety of popular international furnishing brands, and experimented with lifestyle products, gifts and impulse products, and has gone back to its origins, to its unique design inspiration.
The new shop is a home for considered design and curated living. The beautifully designed space replicates the rooms of a house, the house of Conran. It displays exclusive designs taken directly from the archive files of Sir Terence Conran. It showcases new furnishings inspired by the ideas and work of its founder.
Led by an unwavering passion for craftsmanship, an acute understanding of materials and the desire to perfectly blend form with function all of Conran’s designs are created in-house by London creative teams, or in collaboration with a network of established, often Award Winning, designers. These are brought to life by skilled manufacturers and artisans from around the globe who are experts in their craft.
To move forwards it has gone back to its origins. To grow it has focused on exclusivity.
The lessons for us all:
“Don’t diversify and dilute unique origins & heritage. Focus on them, build on them, and make them relevant for today.”
Visit Conran Shop at Sloane Square, and online