Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first from the land of Lush.
If the familiar concept is more akin to a delicatessen of delights then the new flagship store on London’s Regent Street has evolved into a veritable emporium of beauty experiences, transformed into a new world of “Street Food Fantasy”, effervescing forth into a three floor wonderland of indulgence and interaction.
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