Pleased to announce that I’m working with the London College of Fashion again this Autumn, as part of their Collaborative Challenge Industry Partner Programme.
The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and integrate with a variety of internal teams and external partners.
With this in mind, we have prepared a course project that both encourages students to excel and contribute their chosen specialist disciplines, whilst also learning how to work as part of a creative and commercial team, alongside their colleagues.
Their challenge is to transform one of a number of LCF alumni fashion brands into a physical customer proposition and retail space. To work seamlessly and efficiently from brand inception to customer delivery.
• Brand Partner Selection
• Brand Creativity & Communication
• Assortment Curation
• Customer Definition & ‘shop’ selling strategy
• Physical shop location strategy
• Physical and/or Digital Shop Design
• Marketing & Publicity
I’m so looking forward to seeing the creativity and ideas of students from such a diverse range of courses – fashion journalism, fashion film & digital production, strategic fashion marketing, fashion photography, global fashion retail, menswear, womenswear, fashion design and performance, artefact, footwear, fashion futures, fashion curation, fashion design management and psychology for fashion.
It certainly promises to be a very stimulating few months, for the students, the lecturers, and for myself. Can’t wait to see their endeavors come to fruition.
I totally believe that the project will help them to understand the many facets of the modern retail world and prepare them for exciting careers in the new commercial landscape.
On with the show…
Introducing
R E T A I L M E A N I N G
Professional e-learning courses designed to provide real-time expertise across a range of retail specialisations, strategy, management and operations.
Delivering the knowledge and insights required to survive and succeed in today’s dynamic & disruptive retail world.
Educating & Inspiring a new age of retail leaders & entrepreneurs.
Course modules:
0101 What makes an essential retailer?
How to make yourself essential to customers…
0102 Creating customer relationships.
How to build your brand proposition & loyalty…
0103 Your retail evolution curve.
How to plan your road to retail success…
0104 Building retail functionality.
How to become a great retailer…
0105 Personal destination retailers.
How to create customer communities…
0106 Maximising ‘Scale of economies.’
How to sell more to your customer community…
0107 Building ‘Commercial Authenticity’
How to achieve the next competitive advantage…