Window-Framed!: Virtual Mirror becomes a RayBan Reality

Innovation & imagination driving brand curiority, footfall and pounds in the till.

rayban-polarising-windows

Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their face. Once fixed to the face the frames follow the model as they twist and rotate their face in front of the camera.

The result is magnetic and instant window promotion, and in-store fame for the unwitting participant.

rayban-polarising-windows-ideal  rayban-polarising-windows-screen  rayban-polarising-windows-store-interior

Having trouble getting passers-by to stick to your windows?

Tim

I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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