Zara: moving stylishly from linear to lateral processes
Zara: moving stylishly from linear to lateral processes Linear processes push product through the system and into shops. They make money from buying & supply efficiency. Lateral processes consider at every stage the qualitative attributes of the product. They enhance and add-value to the assortment. They make money from selling. From selling more, and selling better. Zara at its inception, disrupted the balance of linear and lateral processes in its-