The White Company: Living life in the Soft Lane!

There surely cannot be a better example of why online retailing will never replace the physical store than The White Company. The recent opening of the extension of Westfield London sees the latest incarnation of the home retailer, now lifestyle retailer, inviting the customer to literally dive into the sumptuous textures and fabrics that make-up its assortment.   If this is your brand taste then there is nothing to compare,-

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Wicked Company: An Invitation to Indulge

No longer Whiter than White.


Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistability of its products.

A formal invitation seems hardly necessary with displays and imagery that compel the customer to touch and hold sculptured bottles of perfume, hand-made quilts, blankets woven from exclusive yarns and duvets filled with the finest downs. Far from hiding its beauty under a veil, White Stuff knows that only complete involvement with its products communicates its true value to the customer.

Actions speak louder than any words except maybe “Try me!”

white-company-dreaming in down  white-company-invitation  white-company-try-me

Are you missing a trick or two encouraging your customers to experience your products?
Which senses bring your product alive?