waterstones Archives - VM Unleashed

Retail Stores or Retail Brand: What drives customer loyalty?

It’s an interesting discussion. What drives a customer to a specific shop? Is it the individual store itself and the experience in it? Or is it the wider retail brand and its portrayal to the customer? It’s particularly relevant because currently everything in retail is up for change. Loyalty is in the balance. So, lets take the individual store. The correct way to deliver this is to create an amazing experience-

Waterstones Social Club: Actions Speak Louder than Words

Yet another survey was published last week showing how the number of closing retail stores on the high streets of the UK significantly outweighs those opening. Sad as that is, it’s no surprise to anyone in the current omnichannel climate. What is surprising is that the store category with the healthiest number of openings, compared to closures, is bookstores. A decade ago the mere thought that bookstores would be leading-