John Lewis: What’s in a logo?

The Morning Post:- 10th September “John Lewis: What’s in a logo?”   So, John Lewis has dramatically unveiled to the world the delivery of its new strategy. A variety of channels, most noticeably a glorious new TV advert, bring to life the retailer’s desire to create an unparalleled customer experience based on its services and the historical strength of its people – or partners. As part of these ambitious initiatives it-

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