Bloom & Wild: Delivering a fragrant revolution I’d recommend that we all spoil ourselves with flowers. Not, for the hell of it, and not any flowers. Just those delivered by Bloom & Wild. Their story is not about flowers, no matter how beautiful they are, but about disrupting a market where with one decisive initiative they transformed the sector. From that point they have blazed a trail of disruption through the-
Don’t get me wrong I’m a believer in e-commerce and an avid online shopper, and I get as frustrated as the next man or woman when it comes to inefficient websites, product misinterpretation and expensive and extensive delivery times. And of course, efficiency is an absolute essential to any online retailer, and will make the difference between survival and extinction in the highly charged competitive online market place. However there-
From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process. As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely produce. A successful supply chain is a fundamental pre-requisite for any retail business. Creating-
